ZipRealty Partners with Maponics to Expand Neighborhood Coverage
RISMEDIA, March 4, 2010—National real estate brokerage ZipRealty, Inc. announced a partnership with Maponics LLC, a leading provider of neighborhood boundary data, to improve its property search and map display for ZipRealty’s home buyers. The new alliance will give ZipRealty’s clients even more map information to better understand the neighborhoods in which they are shopping.
“Our clients have told us that searching and comparing properties by neighborhood is essential to purchasing a home,” “After researching various providers, Maponics showed that they provided the best data and solutions to fit our needs.”said Myron Lo, VP of Innovation at ZipRealty.
[video] below Darrin Clement Ceo & Founder of Maponics explains to WebProNews, local search is not just about latitude and longitude. The context of the search also needs to be included into the equation. Some people may be searching from their mobile devices and want real-time results, while others may be performing local searches for the next day.
The integration of Maponics Neighborhood Boundaries data will allow ZipRealty clients to search by locally-known neighborhood names, resulting in better search results.
“ZipRealty is the first national real estate brokerage to recognize the importance of mapping in the online real estate space,” “We are proud to provide the neighborhood boundary data that will form the backbone for their incredibly useful local real estate guides, heat maps and sales comparison information.”Mark Friend, Maponics VP of sales and marketing.
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