Coldwell Banker Real Estate LLC -Launches New Spring 2010 Marketing Campaign & Blue Matter
Rismedia March1st As home buyers move into the market to take advantage of the extension and expansion of the federal homebuyer tax credit, Coldwell Banker Real Estate LLC - A leader and innovator in real estate since 1906, Coldwell Banker is the nation's oldest real estate organization, has unveiled its 2010 marketing campaign, intended to highlight the accessibility of real estate information for buyers and sellers across the country and the expertise of its real estate agents, the company announced.
Building on the momentum of the successful 2009 “Portraits” campaign with company founders Colbert Coldwell and Arthur Banker, the new spots continue to emphasize the trust and heritage of the Coldwell Banker brand, and also reference the strength of its network of local real estate professionals.They also bring attention to the innovative Coldwell Banker tools now available to consumers who want to learn more about the housing market.
According to the company, the first television spot, “Overheard,” features a woman who has homeownership on her mind, and imagines everyone she encounters in the course of her day sharing information about available real estate properties – from a waitress to her son at a baseball game. The television spot reinforces the variety of ways that people can potentially absorb relevant information, including coldwellbanker.com, Coldwell Banker On Location™, the brand’s YouTube channel, and the Coldwell Banker smartphone application, all of which deliver local real estate information to consumers on the go.
The second television spot emphasizes the sense of pride that Coldwell and Banker feel as a result of the hard work their agents have accomplished serving buyers and sellers across the country. It begins with Coldwell and Banker debating the best way to protect the brand’s 2009 award in seller satisfaction among national full-service real estate companies from J.D. Power and Associates. To stress their pride and protectiveness over this sought-after award, Banker establishes a “Mission Impossible”-like laser security system in the company headquarters.
“While the economy has forced some companies to reduce or eliminate their emphasis on innovation and even consumer marketing, Coldwell Banker has not done so,” . “We want to be out in front of consumers ahead of the spring buying season. Our innovative services allow people to access real estate information anytime and anywhere, and our network of real estate agents is there to offer their expertise at any point of the home buying and selling process.”Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC
The Coldwell Banker commercials are currently airing on HGTV and cable telecasts of the Olympics on CNBC, USA & MSNBC. As of March 1, they will appear on high-profile original cable programs like “Damages” on FX and “Burn Notice” on USA as well as home related shows like “Sell This House” on A&E and “My First Home” on TLC.
The spots will also run online as part of a digital video buy on Hulu and on the Google Video Network.
The television spots were conceived by Coldwell Banker Real Estate strategic and creative agency of record, McKinney of Durham, N.C. and directed by Brent Harris.
Banker Real Estate LLC has also just launched Blue Matter, a real estate blog that will feature many different voices on important real estate industry issues, the company announced. Contributors include Jim Gillespie, President and CEO, Mike Fischer, SVP of Marketing, Diann Patton, Consumer Real Estate Specialist, David Marine, social media strategist and Gustavo Gonzalez, a production specialist.
According to the company, In addition to the new blog, Coldwell Banker has and will move forward with combining smart social media strategies with its over-100 year brand heritage.
The company’s corporate Facebook page has over 6,000 fans
, and thousands of agents have their own profiles / fan pages. In addition, has over 4,000 followers 
, and the Coldwell Banker On Location 
channel has over 750,000 views, the company stated.
Coldwell Banker Real Estate LLC recently conducted a survey to see if multi-generational homes are becoming a trend in real estate purchases. Below the following video gives some detail on this multi-generational study and features Coldwell Banker consumer spokesperson, Diann Patton
Android and Iphone apps for Coldwell Banker llc by 
