How Mashery Helps Companies like Trulia.com and Move.com
Mashery, the leading provider of API (Application Programming Interface) enablement and management services, announced recently that it has raised $5.5M in a C Series round of funding round, led by Cisco, and also being participated in by existing investors, Formative Ventures, First Round Capital, and 406 Ventures.
“Cisco is a long-standing leader in Internet networking and will clearly play an integral role in future innovation to enable new video, mobile and cloud services,” said Oren Michels, CEO and Founder of Mashery. “To have Cisco as an investor is not only exciting but also validates the critical role that APIs play in transforming the way business is conducted online as companies move beyond the Web site.”
Web services, also known as APIs (Application Programming Interfaces), are components used to access your data and services. Mashery provides a Software as a Service (SaaS) infrastructure for supporting a company's API through management, monitoring, access control, and monetization. We provide all of the infrastructure you need to help your company control who has programmatic access to your data, and to put a business model in place that supports your revenue goals.
Mashery helps over 70+ of their customers aligin their business strategy with their API strategy daily. By managing our customers APIs, we allow them to extend their brands and create new revenue channels, all in a secure and stable enviroment which allows their API to thrive.
Hugh MacLeod - www.gapingvoid.com
By publishing your API, you give potential and existing partners the ability to create applications that use your data and engage customers in new ways. There is no one way to use an API to gain business advantage. This diversity of options is what makes APIs so powerful, as this sample of Mashery customers from a wide variety of markets have recognized:
“APIs have the potential to transform the way organizations do business online in much the same way Web sites once transformed how people receive, consume and interact with information. Mashery is at the center of this rapidly evolving market, driving phenomenal momentum for the company and the broader API movement,” Josh Kopelman, Chairman of the Board for Mashery and Managing Partner of First Round Capital.
Mashery Customer Developer Portals
As a part of Mashery services, they provide all of otheir customers with a Developer Portal. Each portal, made to look like extensions of their customers brand, offer a place where developers can communicate, learn, share and recieve support directly from our customers as they build applictions which use their APIs. Mashery provides the infrastructure for communication so that our customers can focus on what they do best. Developers are kept informed and supported while they do what they do best, innovate and create. Move Inc and Trulia are some examples of their customer portals.
Trulia is a leading real estate search service which helps users find homes for sale and provides local real estate information to enable better decisions.
Trulia started as one of the early real estate mash-ups on the Web 2.0 scene.
Back in 2007 Trulia held a hackfest at good ‘ole 500 Treat Avenue to separate the cubs from the bears and illustrate the (infinite) possibilities of the Trulia API. The office was broken up into groups, and they all had 24-hours to brainstorm, design and build trulia hacks. the hackfest came up with more ideas than you document here, but below were the winners, ready (or not) for public consumption:
PlotorNot merges average list price data for cities across the US with a diverse group of demographic variables to answer questions such as: “Do people pay more to live in cities with more women in New York state?” and “Do people flee the rain in Washington state?“ Data sources: Trulia API, US Census Bureau, flickr and public data sources. Credit to Roger and his entourage for trulia with plotornot.
The Trulia API provides access to two primary types of information for every state, county, city, ZIP code and neighborhood across the US, including:
1) Local real estate price trends - Average list price of homes for sale on Trulia, available from national down to the neighborhood level. Data available by number of bedrooms, dating back to November 2006.
2) Real estate search behavior online - Search traffic from national down to the neighborhood level, dating back to June 2006. Data is expressed as a percentage of traffic.
So with the Trulia API you can find out information like:
- “What was the average price of a 2-bedroom home in ZIP 94002 on the week of 11/27/2006?” (Answer: $809,533)
- “Which neighborhood was the biggest winner/loser in Manhattan over the past 6 months in terms of search traffic?” (Answer: winner=Flatiron District, loser=Battery Park City)
- trulia also has “helper data,” listing of all the cities/counties/ZIPs in every state, as well the longitude and latitude info for any of these locations.
You can use the Trulia API data to build a host of applications–from your own spin on our Heat Map, to home price forecasting tools, to mashups of Trulia’s data with…really any other source of data
Customer's Portal: http://developer.trulia.com/
Move, Inc. is one of the leading sites in online real estate, capturing an average of more than 9 million visitors each month in 2009 to the Move Network of real estate Web sites. [1]
Move’s sites provide the resources and decision support tools for consumers and real estate professionals looking for home and real estate-related information. Visitors to the Move network of Web sites, including REALTOR.com®,Move.com®,Moving.com™ and SeniorHousingNet.com™ have access to the most comprehensive selection of existing homes for sale, new homes, apartments and homes for rent, senior housing and moving resources. The Move Network of real estate sites have the deepest consumer engagement among all real estate sites, with the highest number of unique users visiting the most pages and spending on average 250 million minutes per month. [2]
Move has deep local and national advertising relationships with more than 400,000 real estate professionals as well as consumer advertisers. On the Move Network, advertisers can choose a variety of ad solutions including subscription, lead generation, text-link and rich media, directory products, price quote tools and sponsorships.
Customer's Portal: Not Public
A Desai
